Define why each recipient belongs
Create a segment from a meaningful event such as a requested quote or an unfinished service selection. Record the question the follow-up answers. Do not treat every contact as interested in every offer. A small accurate segment makes the initial campaign easier to review and correct.
Check the channel's current requirements
MaviBot offers campaigns through messaging channels. Confirm the connection method and applicable messaging rules for the account and market you plan to use. Validate the campaign in the actual channel, including buttons and replies. Do not assume that a successful email test validates a messenger sequence.
Preserve conversation state
Include enough context for the customer to recognise the enquiry without exposing unnecessary details. Check whether a salesperson has already answered. A person who has accepted a quote should not receive a reminder asking whether they want one. Make the agreed next action visible to the team.
Set a small number of useful steps
A first follow-up can supply a missing explanation; a later one can ask whether assistance is still needed. Define a maximum sequence and a clear exit. Avoid repeating the same sales line with a new emoji. Offer an uncomplicated way to stop optional messages and honour the customer's response.
Test replies and interruptions
Try a positive reply, an unrelated question, a stop request, a double tap and a reply after a human has taken over. Verify that the responsible person sees the response. If the external system is unavailable, retain a pending state and avoid resending a message blindly.
Measure assisted decisions
Track resolved enquiries, qualified handoffs and completed actions, together with opt-outs and complaints. Separate delivery from a meaningful response. Preserve campaign tags, but avoid claiming that a click proves a sale. Use the review to improve relevance rather than merely increasing message frequency.
Questions and answers
Can the same follow-up go to every customer?
Only if the same context and permission apply. Segment by the actual customer event and desired next step.
What happens when a salesperson replies first?
Pause or change the automated sequence so it does not contradict the human conversation.